And unlike with Spotify’s approach, Apple Podcast Subscriptions will be available only on the tech giant’s own podcast-listening apps. Apple also is charging a $20 annual fee to use its podcast-subscription tools. As with App Store subscription purchases, Apple will keep 30% of podcast subscription fees in the first year, dropping that to 15% in year two and beyond. Spotify is beating Apple to the punch - Apple’s podcast subscriptions debut next month - and it’s promising creators more favorable business terms and wider distribution. “We felt like rather than put the burden on creators, we should make a recommendation on what we feel are strong price points,” said Mignano.
Podcasters will be able to select one of three price tiers for subscriptions through Spotify: $2.99, $4.99 or $7.99 per month.
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